When digitization opened the floodgates to innovation a few years ago, everything from the food business to clothing to health and gaming made a significant shift from the traditional to digital platform.
There was a time when we had to think about who would have free time to play the game with us and we had to play with that person.
What we can do today never looked possible even just a decade ago.
In an era where people seldom have the time to socialize and are too busy, it’s rare to find the time to play games with friends and family, barring a few occasions.
However, all that changed when Rummy made a swift shift from the traditional to digital platform.
This paradigm shift ensured that a whole new generation had access to a game that has been a part of Indian tradition and culture for centuries and been played in most of the households in the country.
In a world dominated by mobile games cutting across genres, it was important for card games rummy to find a platform where millions could experience the game, including those who had never played the game before.
Impact of the Shift and What It Meant for the Future of the Game
The world earlier thought that Rummy was a game that people enjoyed playing in only closed groups of friends and family, online rummy entered the fray to change that perception and introduced people to a whole new feature set they had never experienced before.
With the introduction of online rummy, a higher number of people could finally break free from the clutches of having not just only to wait for someone else to make time for a game, but it gave them a platform to further explore the game and play with people they didn’t personally know.
Moreover, the most important purpose that the shift served was to reintroduce the traditional game to a new generation of people who otherwise wouldn’t have had the chance to enjoy the game due to their busy lifestyle.
Today the game can be played while commuting to and back from office; it can be played when you are bored, and it can even be played when you don’t want to get out of bed and just lie down.
The game has indeed come of age.
Letting stats prove the point
The classic Indian Rummy has been a hit in India and among Indians cutting across regions, and not less than 1 lakh players play online rummy at any given time.
Moreover, close to 63% of players like to play rummy for cash compared to 37% who play it casually on the go.
According to FICCI KPMG 2016 Report, the gaming industry is as big as INR 26.5 billion, and the industry is likely to grow to INR 50.7 billion in the year 2020.
It is believed that free online rummy games in India contribute around 40% of this chunk with a growth rate of 30-40% year-on-year.
Traditional Vs. Digital Rummy
Anything that doesn’t evolve with time is bound to go into oblivion. Therefore, it was important for rummy to set itself free and move to the next level, i.e., ‘Digital.’
It was important, because in a world where games like Poker were dominating the market; rummy needed an aggressive push not only to compete but surpass all expectations, and it did!
To put it into perspective, things quickly move into oblivion or get limited to a very closed circuit if they are not in sync with the current times.
Take Kodak for example, the company that was synonymous with photography failed to evolve, and today it’s nowhere.
Well, the same can be said for the game because this paradigm shift from the traditional to the digital ensures that a game that has been deep-rooted in our culture not only got a brand new avatar but the recognition it deserved.
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